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How Much Marketing Is Just Enough?
In my early years as an entrepreneur, a wise mentor taught me about the “just enough” principle. “An entrepreneur’s to-do list is endless,” she said. “If you ever want to be able to work less than 60...
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Can Your Business Still Turn You On?
What’s all the fuss about work? You scheme about it, dream about it, suffer through it, suffer for it, lie about it, cry about it, hope for it, act like it’s gonna save you, hide in it, hide from it,...
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Stop Reacting and Start Pro-Acting to Market Your Business
If you’re answering calls, replying to emails and notes, responding to invitations, and receiving referrals and leads, it probably feels like you’re taking a lot of action to market your business. But...
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Habits and Your Business
Have you ever stopped to notice what habits you’ve gotten into, especially around work? Habits have been on my mind lately, in particular how to develop good habits. My fascination began when I read...
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Too Busy to Get Clients?
“I don’t have enough clients,” one of my students told me. “I’d love to put more effort into marketing, but I’m so busy, I don’t have the time.” This independent professional’s dilemma might seem...
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Can You See Your Comfort Zone from Here?
I’ve been thinking a lot about comfort zones lately, mostly because I can’t seem to see mine very clearly anymore. Or more accurately stated, I can see it, I just haven’t spent that much time there...
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Life Is What Happens While You’re Busy Making Other Plans
It seems like I sat down just yesterday to write an article — I had a great idea and everything — then I looked up and more than a month had gone by. What the heck happened, I asked myself? Short...
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Are You Rewarding Yourself?
Rewarding yourself for a job well done — do you do it? If you’re like most of my clients, the answer is no. You may think that rewarding yourself is silly, as do a lot of people, and for that reason...
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What Do You REALLY Want?
Lately I’ve been struck by how people answer the question of what they really want. When I ask, they give me an answer that sounds more like what they’d be OK with rather than their bigger picture...
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Optimism: The Secret to Successful Selling
Why is it that some people seem to be naturals at selling, while others struggle to close every sale or even fail completely in a role that requires them to sell? In 1982, psychologist Martin Seligman,...
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